Growing fast. No one knew who to sell to.

A 17-year-old HR-tech SaaS was growing at 40% YoY but closing deals slowly. Sales was chasing SMBs, mid-market, and enterprise simultaneously with the same pitch. Marketing was running ads to everyone. No ICP, no pipeline definition, no joint funnel between sales and marketing.

• →Ran a 3-week ICP diagnostic — interviewed 12 closed-won customers to identify common firmographic and behavioural patterns
• →Defined 2 priority ICPs: mid-market manufacturing (200–500 employees) and IT services firms with distributed teams
• →Built a joint MQL/SQL definition, shared CRM view, and weekly pipeline review cadence between marketing and sales
• →Rewrote all ad copy and landing pages around ICP pain — reduced wasted spend, increased qualified demo requests

Spending ₹40L a month on marketing. Zero pipeline visibility.

A multi-product B2B tech firm was spending ₹5L+ every month on performance marketing across 20 products with no qualified pipeline to show for it. No attribution, no CRM discipline, no agreement with sales on what a "good lead" even meant. The board was questioning the entire marketing budget.

• →Conducted a full marketing audit — mapped every campaign, channel, spend, and lead outcome across all products
• →Identified top 5 products out of 25 based on lowest cost per lead and % of SQL — diverted most budget towards those and shut down the rest
• →Built a CRM reporting blueprint — every lead tagged by source, product, stage, and predicted revenue contribution
• →Created a board-ready marketing dashboard — revenue attribution visible weekly without manual effort

Strong product. Unknown brand. New geography.

A well-established Indian consulting firm was expanding to the UAE with zero brand awareness, no digital presence, and a 6-person team. The CEO was the only one doing outreach — manually, on LinkedIn, with no system behind it.

• →Built the GTM from scratch — ICP definition, value proposition for the UAE buyer, and a channel strategy focused on LinkedIn + outbound email
• →Developed 12 case studies from India engagements — rewritten for UAE buyer language and concerns
• →Created a thought leadership content engine — monthly newsletter, 3 LinkedIn posts/week, and a 9-month editorial calendar
• →Designed a 5-step outbound sequence for CEO-led outreach across UAE market — from first touch to demo booking, fully templated

Big team. Zero system. Every campaign lived in someone's head.

A well-funded B2B manufacturing firm had a 6-person marketing team — and complete operational chaos. Every process was locked inside individuals. Campaign briefs existed in WhatsApp threads. Lead data sat in spreadsheets no one maintained. Reports were built manually before every review. The team was busy but the business had no visibility into what marketing was actually delivering.

• →Mapped every marketing activity against business outcomes — identified which efforts had zero revenue traceability
• →Built 25 SOPs covering the full marketing function — campaign briefing, content approvals, lead capture, handoff to sales, and monthly reporting
• →Implemented CRM as the single source of truth — tracking leads, prospects, and customers with full visibility into buyer behaviour, deal stages, and campaign attribution
• →Introduced automation for campaign scheduling, lead nurturing sequences, and weekly reporting — reducing team's manual work by 30%