Marketing Transformation Leader & Fractional CMO
With 16+ years of experience leading marketing functions across B2B Tech and Enterprise, I specialise in turning under-performing, human-dependent marketing into scalable, system-driven revenue engines.
My work goes well beyond campaigns. I diagnose what's broken, redesign how marketing is structured, and build the processes and tools that make growth sustainable.
I've worked across 5 industries, 3 geographies, and with 20+ companies — from early-stage SaaS firms to large multi-vertical B2B tech enterprises with 5,000+ active clients.
Before I recommend anything, I map what's structurally broken across six dimensions:
Most founders waste 6–12 months figuring out what I diagnose in the first session. Here's exactly what you walk away with at every stage.
You bring your #1 marketing problem. I bring 16 years of pattern recognition. We diagnose the root cause — not the symptom — and map a clear path forward in one session.
- › Root cause diagnosis of your problem
- › 3 immediate actions you can take this week
- › 5 content templates — ready to use
- › Free website content audit
Pick your 3 biggest marketing challenges. One per session. I build you a complete framework for each — not generic advice, but a system designed for your market, your team, your stage.
- › Custom content plan — 90 days, ready to execute
- › KPI dashboard — know exactly what to measure
- › Sales alignment playbook to close faster
- › Session recordings + written action plan
I become your embedded marketing brain. We build the full system together — strategy, content engine, CRM, team design, and pipeline architecture — while your team executes alongside me.
- › A marketing system that runs without you
- › Full GTM + demand generation engine built
- › Hired & trained marketing team with KRAs
- › Pipeline visibility your board can trust