With 16+ years leading marketing functions across B2B Tech and Enterprise, I specialise in turning under-performing, human-dependent marketing into scalable, system-driven revenue engines.
My work goes beyond campaigns. I diagnose what's broken, redesign how marketing is structured, and build the processes and tools that make growth sustainable.
I've worked across 10+ industries and 5 geographies — from early-stage SaaS startups to large multi-vertical B2B enterprises with 5,000+ active clients, from a renowned motivational speaker's brand to a giant hospitality group running professional conferences. The list is long. The mission has always been the same: don't let marketing be a cost centre. Make it a profit centre.
Before recommending anything, I map what's structurally broken across six dimensions:
Most founders waste 6–12 months figuring out what I diagnose in the first session. Here's exactly what you walk away with at every stage.
You bring your #1 marketing problem. I bring 16 years of pattern recognition. We diagnose the root cause — not the symptom — and map a clear path forward in one session.
Pick your 3 biggest marketing challenges. One per session. I build a complete framework for each — designed for your market, your team, your stage.
Four monthly phases: Diagnose current gaps → Design the GTM & content system → Deploy with your team → Develop the team's own capability. I become your embedded marketing brain.
The first step is a diagnostic conversation. No pitch. No template. An honest look at what's broken — and what it takes to fix it.
Diagnostic only. You'll leave with clarity on what's broken in your marketing system — even if we don't work together.
Book a Discovery Session →