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Vijaylaxmi Saxena
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Vijaylaxmi Saxena

Marketing Transformation Leader & Fractional CMO
Based in Gurgaon, India · Serving globally

With 16+ years leading marketing functions across B2B Tech and Enterprise, I specialise in turning under-performing, human-dependent marketing into scalable, system-driven revenue engines.

My work goes beyond campaigns. I diagnose what's broken, redesign how marketing is structured, and build the processes and tools that make growth sustainable.

I've worked across 10+ industries and 5 geographies — from early-stage SaaS startups to large multi-vertical B2B enterprises with 5,000+ active clients, from a renowned motivational speaker's brand to a giant hospitality group running professional conferences. The list is long. The mission has always been the same: don't let marketing be a cost centre. Make it a profit centre.

"I don't just advise. I build the system that keeps marketing working — with or without me in the room."

Before recommending anything, I map what's structurally broken across six dimensions:

01 Strategy Clarity
Priority market, product focus & 12-month roadmap
02 Audience Intelligence
Documented ICPs, buying committee & intent triggers
03 Funnel Architecture
MQL & SQL criteria agreed between sales & marketing
04 Systems & Automation
CRM as single source of truth, automated workflows
05 Measurement & ROI
KPIs tied to pipeline, board-defensible spend data
06 Sales–Marketing Unity
Shared pipeline definitions, SLAs & joint review cadence

Most founders waste 6–12 months figuring out what I diagnose in the first session. Here's exactly what you walk away with at every stage.

01
Starter session
Single session
What we do

You bring your #1 marketing problem. I bring 16 years of pattern recognition. We diagnose the root cause — not the symptom — and map a clear path forward in one session.

You walk away with
  • Root cause diagnosis of your problem
  • 3 immediate actions you can take this week
  • 5 content templates — ready to use
  • Free website content audit
02
Growth series
3 sessions
What we do

Pick your 3 biggest marketing challenges. One per session. I build a complete framework for each — designed for your market, your team, your stage.

You walk away with
  • Custom content plan — 90 days, ready to execute
  • KPI dashboard — know exactly what to measure
  • Sales alignment playbook to close faster
  • Session recordings + written action plan
03
Monthly retainer
Scope-based · Ongoing
How we work

Four monthly phases: Diagnose current gaps → Design the GTM & content system → Deploy with your team → Develop the team's own capability. I become your embedded marketing brain.

You walk away with
  • A marketing system that runs without you in every meeting
  • Full GTM + demand generation engine, built and running
  • Marketing team hired, trained, accountable to KRAs
  • Pipeline your board can read and trust
  • AI & automation stack that reduces cost per lead
"Most of my clients see more clarity after one session than they got from 6 months of trying to figure it out alone."
Book a Discovery Session →
Ready to stop wasting marketing budget?

The first step is a diagnostic conversation. No pitch. No template. An honest look at what's broken — and what it takes to fix it.

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Diagnostic only. You'll leave with clarity on what's broken in your marketing system — even if we don't work together.

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